The search continued for a women’s waterproof jacket that sat between extremes, whilst remaining stylish enough to wear as an everyday garment.
But why should a women’s waterproof jacket be limited to just that?Īfter some initial research, we couldn’t quite find a women’s waterproof jacket to match our expectations. More often than not, most of us are looking for a waterproof jacket to protect us from unpredictable weather (understandably). Plus the aesthetic usually screams of mountain-wear rather than stylish casual-wear. The issue being that the former is not so robust and the latter too chunky for everyday wear. The trouble is that they are usually developed with a specific feature to suit a particular activity, often overlooking other areas which may be of importance to modern-day female shoppers.įor instance, it could be a high-intensity activity such as running where breathability is the main feature, or something where warmth needs to play a part like in a ski jacket. Women’s waterproof jackets are typically designed with outdoor activities in mind. Yes, we are aware that a waterproof jacket’s main objective is to keep you dry, but why should that be its only purpose? What We Know About Women's Waterproof Jackets It should be worn with an air of confidence and complement your outfit, no matter what. It should encourage you to go further, for longer, in the outdoors. Your waterproof jacket shouldn't be something you wear begrudgingly just because it's raining. Yet, how many of those waterproof jackets are ashamedly stuffed to the back of the closet or tossed into the car boot without any care because they either underperform or downgrade your look? If you live in the U.K - you own a waterproof jacket.
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